project BY

STUDIO ROOSEGAARDE

SYNC

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all Images by Studio Roosegaarde

SYNC shows the beauty of

human connectivity

about

project by studio roosegaarde

Artwork SYNC by Daan Roosegaarde in collaboration with BMWi shows the beauty of human connectivity. SYNC reveals blue contour lines as visitors step on the flexible membrane with lasers scanning underneath it. With more people the artwork creates shared spaces of light, making us feel our joint responsibility for a sustainable future. Premiered at Art Basel 2019.

 

Starting point for the collaboration were inspiring dialogues between Daan Roosegaarde and Adrian van Hooydonk (BMW Group’s Design Director) and their team of designers about the new space which the future car is becoming. Autonomous driving vehicles need a strong interaction and connectivity between humans, vehicles and their surroundings in order to flawlessly navigate cities. As we are facing more complex times this connectivity principle is also key for human interaction in today’s societies. Roosegaarde’s installations shows the importance of human connectivity and interaction.

 

For more information, please visit www.studioroosegaarde.net

facts

TYPE

Temporary installation

 

client

BMWi

 

Location

Art Basel 2019, Switzerland

Date

Juni 2019

 

status

Completed

contribution bvds

Briefing

Being responsible for the whole project regarding communications

 

position

Senior Business Development & Public Relations

 

role

Promoting exhibition in press on national and international level

Collaborating intensively with BMWi Marketing and Public Relations team

 

Themes

Business Development

Client Relations

Exhibition Curator

Graphic Design

Planning

Project Strategy

Public Relations

Social Media

 

date

Project:  February 2019 - June 2019

Official Opening: June 2019

all Images by Studio Roosegaarde

For more information

please visit www.studioroosegaarde.net

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